Why MùaWhy me

To kick off our relationship, forgive me for bringing up my ex Lam Yên.

So what makes Lam Yên stand out?

Setting aside the whole team’s hard work behind where it is today, it comes down to two things for me: ingredient and technique.

Hands holding open a clear bag of fresh green cốm flakes over a bowl of more cốm.

Ingredient

Lam Yên was the first to use Cốm Tú Lệ (opens in a new tab), instead of Cốm Làng Vòng or others, for its signature cốm xào (stir-fried young green rice), which is really the soul of the product. Grown in the Northwest mountains, with their special soil, water and climate, Tú Lệ gives the cốm its distinctive texture and color: firm, chewy grains and a deep jade green.

Chopsticks lifting a stretchy, glossy green cốm xào from a tray, with flecks of gold leaf, against a dark background.

Technique

The owner’s secret technique is what makes the cốm xào what it is, batch after batch. The grains never turn mushy, so you can still feel every plump, milky, fragrant grain, and the green is all natural, with no food coloring.

Those two things are why I fell in love with Lam Yên and truly believe in it. And I found the same thing in Mùa.

We share the same values.

Embrace Vietnamese ingredients and nature

You already cherish Vietnamese ingredients and let the seasons lead. With your dedicated technique in collaboration with Heiwa, you bring guests products and experiences at their very best.

I cherish that too: the variety and quality of Vietnamese ingredients, and the care and rigor it takes to work with them.

Three photos joined side by side: a sunlit rice field with white flags, a gloved hand in raw rice grains, and two brewers lifting a sack of rice beside a steel tank.

Image sources: MÙA

Connect nature with culture

Lam Yên found its way into how Hanoians enjoy treats and give gifts.

With Vietnam’s nhậu culture and Mùa’s own ecosystem, I’d love to work with you to:

Make Mùa Craft Sake part of every good time and every get-together for young Vietnamese.
Make Mùa the go-to name for distinctive, high-quality Vietnamese craft sake, made with Vietnamese ingredients in Vietnam, and loved at home and abroad.
Grow beyond Mùa Taproom and Mùa Sando. If we turn out to be a good fit, I’d love to help nurture all of Mùa’s “children” and grow alongside them.